Boston-based startup’s revamped brand focuses on building a new hourly work industry that better serves employers and employees as the labor shortage continues into the new year.
“Our growth reflects the very real challenge today when it comes to recruiting candidates for hourly positions and retaining them as employees,” said Rahkeem Morris, co-founder and chief executive officer of HourWork. “There are just more jobs than job seekers right now. It is an unprecedented time in the American labor market.” – Rahkeem Morris, CEO & Co-Founder
BOSTON – Syrg, a pioneer in the talent recruitment and retention market, today announced the completion of its comprehensive rebrand. At the heart of this rebranding effort is a change of the company name to HourWork, complementing its focus on recruiting and retaining top hourly talent and engineering a new hourly work landscape that better serves employers and employees alike.
Over the past 12 months, HourWork has cemented its status as the market leader for recruitment and retention tools in the QSR market, calling franchisees of all the top 15 quick service restaurant (QSR) brands clients. It has experienced over 3000% YoY growth, adding more than 400 clients and 4,000 locations in 2021.
“Our growth reflects the very real challenge today when it comes to recruiting candidates for hourly positions and retaining them as employees,” said Rahkeem Morris, co-founder and chief executive officer of HourWork. “There are just more jobs than job seekers right now. It is an unprecedented time in the American labor market.”
A sophisticated technology platform that allows companies to double their applicant flow
HourWork offers a sophisticated technology platform that allows companies to as much as double their applicant flow and increase their first 90-day retention by as much as 60 percent. Its team is on a path to grow by 350 percent from August of 2021 to December of 2022.
The HourWork name is rooted in the company’s commitment to celebrate and build the interdependent relationship between employers and employees. HourWork partners with clients who see themselves as skill providers and who have a deep belief that their business is most successful when their employees feel successful, too. This understanding – on top of the HourWork technology – differentiates HourWork customers from the abundance of employers ready to hire today as an employer of choice.
Co-Founder’s personal story of dropping out of high school and working 13 hourly jobs inspires startup’s mission to create a new hourly industry
Morris’ personal story of dropping out of high school at the age of 14 and then working 13 hourly jobs over the course of a decade to help support his family serves as the foundation of the HourWork mission. Morris went on to graduate from Cornell, work for Google, and earn an MBA from Harvard, where he co-founded the company.
“The pandemic has shone a bright light on the fact that work is so fundamentally broken for millions, with a disproportionate effect on essential workers,” Morris said. “This rebranding effort is highly strategic and signals our commitment to further establishing ourselves in the recruitment and retention market. It also aligns our mission of unifying employers and hourly workers to restore the ideals of the American Dream.”
“Hiring is incredibly hard right now and employee turnover rates are moving the wrong way. Our solutions are helping our customers reverse this trend,” said Rob Snyder, co-founder and chief operating officer at HourWork. “We are proud of our platform’s success in bringing together great business owners and top hourly talent to provide sustainable employment opportunities.”
Operational and product news in conjunction with this rebranding announcement include:
- The HourWork retention platform, launched in September 2021, is making waves in the QSR industry with growing adoption in leading brands.
- HourWork anticipates 3X growth of its sales, marketing, and operations teams in 2022.
HourWork offers a new, better way to hire and retain hourly workers in today’s understaffed world. Our best-in-class recruitment and retention solutions help match employers with top hourly talent, uncover what matters most to employees, and automatically check in at key milestones to prevent early attrition. At HourWork we are helping thousands of business owners and managers hire more efficiently and get the most ROI in their people. Visit www.HourWork.com to learn more about the company and leadership team.
Abby Richter for HourWork